A couple of notes for the update:
There is the introduction of BizRoads for the guild and their members.
Goliath :: Decreases Procurement Cost :: 0.84 to 24%
Bakas :: Increases Shop GPC :: 0.53 to 15%
Seibel :: Increases emp chances of getting skills :: 1.68 to 48%
I have no ability to evaluate Seibel.
Bakas versus Goliath on the other hand is a matter of preference.
Let me demonstrate;
Let us say for example with a single Sports Car shop in District D, ARPD 58, CoGs 65%, and your CEO skill of Pricing is max, which is 60% bonus. This shop is situated next to a Convention Center with LM bonus of 64000. Let us assume the perk for this shop is 1400%
For a vanilla player:
(64000 + 3920) * 15 * 1.6 * (58 - 0.65 * 58) = Profit of 33,090,624; TR of 94,544,640
For a Goliath player:
(64000 + 3920) * 15 * 1.6 * (58 - 0.76 * 0.65 * 58) = Profit of 47,839,587.84; TR of 94,544,640
For a Bakas player:
(64000 + 3920) * 1.15 * 15 * 1.6 * (58 - 0.65 * 58) = Profit of 38,054,217.6; TR of 108,726,336
The Bakas player gains 14 million TR over the Goliath player, but makes about 10 million less than the Goliath player.
My advice is this: If you want to rank highly in the end-game, get Bakas. If you want to have more money to spend, get Goliath.
Personally, I always advocate more profit per unit, but in this circumstance, I can see very directly the benefit of Bakas over Goliath in the end game situation.